NAME: Jacqueline & Charna, Founders of ILTM
HOMETOWN: Montreal, Quebec
Q: How did ILTM come to be what it is today?
Charna: 6 season ago, we started off with a small capsule collection of 1 fabric and 14 different styles and went out to sell it. We got such good reaction from friends and family and boutiques in Montreal we knew we had to grow the line.
Q: What do you want people to know about your brand?
Jackie: That we really do want to help women feel good about themselves in our clothes. We want to help make getting dressed be something that is fun and exciting. Feeling good about your outfit can help give you that little boost of confidence you need in your day.
Q: What has been your biggest lesson learned to date with your business?
Charna: Nobody tries to screw up on purpose. So be easy on yourself and others always.
Q: What advice do you have for future entrepreneurs?
Jackie: You need to have thick skin! We have heard the word "no" countless times and it's so defeating but as cheesy as it sounds, don't give up.
Q: What advice would you give your younger self?
Jackie: Don't give in to fear. Any doubts or fears that you have about doing something, just do it!!!!! You will be regretful later on in life if you don't.
Q: What is your favourite ILTM design?
Jackie: We always have 3 or 4 new ones each season, but right now we can't get enough of our Vicki Waxed Legging in Merlot! It's so comfortable and so flattering! It's my new fall must have!
Charna: It can be dressed up or down. It's absolutely the perfect pant for any occasion.